As of today, Alliance is the FIRST access for most international premium Home & Lifestyle brands such as FRETTE, Trussardi Casa, Calvin Klein Home. With years of experience and active status in the market, we have the know-how in presenting the brands to the Asia market while preserving and cultivating the brand identity.

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We understand the high expectation from brands and the importance of upholding the brand value. As a major participant in the market, we are also capable of providing Asian trends, product and market consultancy which helps construct a solid and tailored stance for each brand.

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Throughout the year, we have managed to establish several international brands successfully and build the foundation for a constantly growing distribution network all across Asia and the Middle East.

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ESPRIT, being out first license business partner, is able to foster into a prominent international home brand in Asia. In fact, it is the first international home brand ever entered into the Chinese market.

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With our expertise in the home sector, we even manage to build a stronger brand recognition for ESPRIT Home compared to ESPRIT fashion in consumer brand awareness survey in China.