Alliance was the bedlinen supplier to ESPRIT when the fashion brand developed its home & lifestyle business (ESPRIT Home) in 1998. ESPRIT started its license business in 2005. Since then, we became the exclusive licensee of ESPRIT Bed & Bath for Asia. This marked the first chapter of our structural reform from pure manufacturing to license business.

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We take license business as a full vertical service, including design & development, trend & market consultancy, sourcing & production, wholesale & export distribution, branding, and marketing. Until today, with years of experience within the realm of licensing, we have partnered with different brands across the globe by managing their home products line.

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For more than 20 years, we have been working closely with our distributors throughout Asia-Pacific countries including Hong Kong, Taiwan, Singapore, Malaysia, Philippines, India, Indonesia, Korea, Australia, and the Middle East. We have a very close relationship and tight network with Home product distributors and licensees in Europe and the USA. Today we are supplying them with products we manufacture in our production lines in China.

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We are also present in 26 provinces in Mainland China. We partner with Lane Crawford Home in Hong Kong for the distribution of FRETTE. We have our own retail stores in Shanghai and Beijing to master and display a flagship image of our carried brands.