Alliance Printing & Mfg. Co. Ltd. (Alliance) marked the first chapter of structural reform from pure manufacturing to license business in 2005. Discovering from Alliance's vision and history, it is truly a Hong Kong story about the home textile industry.

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Alliance witnessed the rise of Hong Kong's manufacturing industry and experienced its brilliance in the 1960s. We were the bedlinen supplier to ESPRIT when the fashion brand developed its home & lifestyle business (ESPRIT Home) in 1998. ESPRIT started its license business in 2005. Since then, we became the exclusive licensee of ESPRIT Bed & Bath for Asia.

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We started a new stage for another 20 years of innovation by repositioning our singular model to license business including distribution, brand management, etc. We maintain a close and expansive network in Asia and the Middle East to embrace the leading position in the home textile industry. We insist on undergoing the high-quality productions and beware of the ever-changing market, as well as our social and environmental responsibility.

We are now carrying on the legacy with modern technologies such as e-commerce and electronic logistics systems, together with the heritage and knowledge of the textile industry in order to explore the continuity of the Hong Kong home and lifestyle industry for the next era.